Head of Design, UX, Product Design and Strategy.
Designing technology that empowers human greatness.
Designing technology that empowers human greatness.
Atomic Design
Creating a universe
In a world where pixels dance with purpose and elements align in perfect harmony, witness the birth of UX mastery through the Atomic Design approach!
Behold the primal Atoms, the very essence of digital creation, as they converge to form Molecules of innovation and Organisms of unparalleled user experience.
Join me on this cosmic journey as I forge templates that shape galaxies of design possibility and pages that breathe life into a universe where every click is an adventure. Embrace the power of Atomic Design and unleash the potential of your digital realm!
Midjourney
Recraft
UX Design
Design Systems
Prototyping
Figma
Design System
Commercial Lending Platform
2023
As an experienced UX professional, I focus on creating design systems that promote consistency and innovation in my projects.
By building unified frameworks for design elements, I simplify the design process, enhance collaboration, and ensure a smooth user experience across platforms.
My work reflects my dedication to delivering digital experiences that truly connect with users.
UX Design
UI Design
Design Systems
Prototyping
Collaboration
Stakeholder Alignment
Figma
Product Enhancement
My Place
2021
To keep our app user-friendly and relevant, I focused on enhancing its features based on user feedback and current competition offers.
With a focus on detail and understanding user needs, I design products that balance aesthetics and usability.
By thinking innovatively and putting users first, I aim to develop products that exceed expectations and strengthen the connection between users and digital experiences.
UX Audit
UX/UI
User Testing
Prototyping
Branding
Research and Analysis
Graphic Design
Figma
Recraft
Product Design
goRewards
2014
I specialise in product design, combining creativity and functionality to create great user experiences.
With a focus on detail and understanding user needs, I design products that balance aesthetics and usability.
By thinking innovatively and putting users first, I aim to develop products that exceed expectations and strengthen the connection between users and digital experiences.
Figma
UX Audit
UX/UI
User Testing
Prototyping
Branding
Collaboration
Stakeholder Alignment
Research
Strategy
Design
Validation
Exploring data and understanding the user's perspective
Identifying and understanding business goals.
Performing UX Audit and collection usage data and analytics.
Understanding user behaviour, needs and pain points.
Data analysis and extraction of actionable insights.
My research methodology involves delving into user behaviours, requirements, motivations, and constraints. In the initial exploration stage, I gather comprehensive information on business objectives and the product(s) status, evaluating them from both business and user perspectives.
Employing UX research techniques such as user interviews, surveys, usability tests, competitive analysis, enables me to gather valuable insights.
Get to know me
Get to know me
My Personality
Protagonist
Protagonists are inspiring optimists, readily taking action to do what they feel is right. These warm, forthright types love helping others and have the creative energy to achieve their goals.
*According to
My Personality
Protagonist
Protagonists are inspiring optimists, readily taking action to do what they feel is right. These warm, forthright types love helping others and have the creative energy to achieve their goals.
My Role
Diplomat
Diplomats focus on empathy and cooperation, shining in diplomacy and counselling. They’re imaginative, warm, empathic, and influential people, often playing the role of harmonisers.
My Strategy
Social Engagement
Individuals who prefer the Social Engagement Strategy are restless, perfectionistic people, prone to experiencing very positive and negative emotions. They’re curious and willing to work hard, making them high-achievers.
My Personality
Protagonist
Protagonists are inspiring optimists, readily taking action to do what they feel is right. These warm, forthright types love helping others and have the creative energy to achieve their goals.
My Role
Diplomat
Diplomats focus on empathy and cooperation, shining in diplomacy and counselling. They’re imaginative, warm, empathic, and influential people, often playing the role of harmonisers.
My Strategy
Social Engagement
Individuals who prefer the Social Engagement Strategy are restless, perfectionistic people, prone to experiencing very positive and negative emotions. They’re curious and willing to work hard, making them high-achievers.
My Personality
Protagonist
Protagonists are inspiring optimists, readily taking action to do what they feel is right. These warm, forthright types love helping others and have the creative energy to achieve their goals.
My Role
Diplomat
Diplomats focus on empathy and cooperation, shining in diplomacy and counselling. They’re imaginative, warm, empathic, and influential people, often playing the role of harmonisers.
My Strategy
Social Engagement
Individuals who prefer the Social Engagement Strategy are restless, perfectionistic people, prone to experiencing very positive and negative emotions. They’re curious and willing to work hard, making them high-achievers.
My Personality
Protagonist
Protagonists are inspiring optimists, readily taking action to do what they feel is right. These warm, forthright types love helping others and have the creative energy to achieve their goals.
My Role
Diplomat
Diplomats focus on empathy and cooperation, shining in diplomacy and counselling. They’re imaginative, warm, empathic, and influential people, often playing the role of harmonisers.
My Strategy
Social Engagement
Individuals who prefer the Social Engagement Strategy are restless, perfectionistic people, prone to experiencing very positive and negative emotions. They’re curious and willing to work hard, making them high-achievers.
My Personality
Protagonist
Protagonists are inspiring optimists, readily taking action to do what they feel is right. These warm, forthright types love helping others and have the creative energy to achieve their goals.
My Role
Diplomat
Diplomats focus on empathy and cooperation, shining in diplomacy and counselling. They’re imaginative, warm, empathic, and influential people, often playing the role of harmonisers.
My Strategy
Social Engagement
Individuals who prefer the Social Engagement Strategy are restless, perfectionistic people, prone to experiencing very positive and negative emotions. They’re curious and willing to work hard, making them high-achievers.
My Personality
Protagonist
Protagonists are inspiring optimists, readily taking action to do what they feel is right. These warm, forthright types love helping others and have the creative energy to achieve their goals.
My Role
Diplomat
Diplomats focus on empathy and cooperation, shining in diplomacy and counselling. They’re imaginative, warm, empathic, and influential people, often playing the role of harmonisers.
My Strategy
Social Engagement
Individuals who prefer the Social Engagement Strategy are restless, perfectionistic people, prone to experiencing very positive and negative emotions. They’re curious and willing to work hard, making them high-achievers.
My Personality
Protagonist
Protagonists are inspiring optimists, readily taking action to do what they feel is right. These warm, forthright types love helping others and have the creative energy to achieve their goals.
My Role
Diplomat
Diplomats focus on empathy and cooperation, shining in diplomacy and counselling. They’re imaginative, warm, empathic, and influential people, often playing the role of harmonisers.
My Strategy
Social Engagement
Individuals who prefer the Social Engagement Strategy are restless, perfectionistic people, prone to experiencing very positive and negative emotions. They’re curious and willing to work hard, making them high-achievers.
My Personality
Protagonist
Protagonists are inspiring optimists, readily taking action to do what they feel is right. These warm, forthright types love helping others and have the creative energy to achieve their goals.
My Role
Diplomat
Diplomats focus on empathy and cooperation, shining in diplomacy and counselling. They’re imaginative, warm, empathic, and influential people, often playing the role of harmonisers.
My Strategy
Social Engagement
Individuals who prefer the Social Engagement Strategy are restless, perfectionistic people, prone to experiencing very positive and negative emotions. They’re curious and willing to work hard, making them high-achievers.
72%
Extraverted
EXTRAVERTED
INTROVERTED
92%
Intuitive
INTUITIVE
OBSERVANT
51%
Feeling
THINKING
FEELING
53%
Judging
JUDGING
PROSPECTING
57%
Turbulent
ASSERTIVE
TURBULENT
Energy
72%
Extraverted
Extraverted individuals readily enjoy group activities and value social interaction. They tend to be outwardly enthusiastic and express their excitement.
My Résumé
Get in touch
©2024 Alex Pekarin
Research
Strategy
Design
Validation
Exploring data and understanding the user's perspective
Identifying and understanding business goals.
Performing UX Audit and collection usage data and analytics.
Understanding user behaviour, needs and pain points.
Data analysis and extraction of actionable insights.
My research methodology involves delving into user behaviours, requirements, motivations, and constraints. In the initial exploration stage, I gather comprehensive information on business objectives and the product(s) status, evaluating them from both business and user perspectives.
Employing UX research techniques such as user interviews, surveys, usability tests, competitive analysis, enables me to gather valuable insights.
Exploring data and understanding the user's perspective
Identifying and understanding business goals.
Performing UX Audit and collection usage data and analytics.
Understanding user behaviour, needs and pain points.
Data analysis and extraction of actionable insights.
My research methodology involves delving into user behaviours, requirements, motivations, and constraints. In the initial exploration stage, I gather comprehensive information on business objectives and the product(s) status, evaluating them from both business and user perspectives.
Employing UX research techniques such as user interviews, surveys, usability tests, competitive analysis, enables me to gather valuable insights.
Exploring data and understanding the user's perspective
Identifying and understanding business goals.
Performing UX Audit and collection usage data and analytics.
Understanding user behaviour, needs and pain points.
Data analysis and extraction of actionable insights.
My research methodology involves delving into user behaviours, requirements, motivations, and constraints. In the initial exploration stage, I gather comprehensive information on business objectives and the product(s) status, evaluating them from both business and user perspectives.
Employing UX research techniques such as user interviews, surveys, usability tests, competitive analysis, enables me to gather valuable insights.
Exploring data and understanding the user's perspective
Identifying and understanding business goals.
Performing UX Audit and collection usage data and analytics.
Understanding user behaviour, needs and pain points.
Data analysis and extraction of actionable insights.
My research methodology involves delving into user behaviours, requirements, motivations, and constraints. In the initial exploration stage, I gather comprehensive information on business objectives and the product(s) status, evaluating them from both business and user perspectives.
Employing UX research techniques such as user interviews, surveys, usability tests, competitive analysis, enables me to gather valuable insights.
Research
Strategy
Design
Validation
Exploring data and understanding the user's perspective
Identifying and understanding business goals.
Performing UX Audit and collection usage data and analytics.
Understanding user behaviour, needs and pain points.
Data analysis and extraction of actionable insights.
My research methodology involves delving into user behaviours, requirements, motivations, and constraints. In the initial exploration stage, I gather comprehensive information on business objectives and the product(s) status, evaluating them from both business and user perspectives.
Employing UX research techniques such as user interviews, surveys, usability tests, competitive analysis, enables me to gather valuable insights.
Exploring data and understanding the user's perspective
Identifying and understanding business goals.
Performing UX Audit and collection usage data and analytics.
Understanding user behaviour, needs and pain points.
Data analysis and extraction of actionable insights.
My research methodology involves delving into user behaviours, requirements, motivations, and constraints. In the initial exploration stage, I gather comprehensive information on business objectives and the product(s) status, evaluating them from both business and user perspectives.
Employing UX research techniques such as user interviews, surveys, usability tests, competitive analysis, enables me to gather valuable insights.
Exploring data and understanding the user's perspective
Identifying and understanding business goals.
Performing UX Audit and collection usage data and analytics.
Understanding user behaviour, needs and pain points.
Data analysis and extraction of actionable insights.
My research methodology involves delving into user behaviours, requirements, motivations, and constraints. In the initial exploration stage, I gather comprehensive information on business objectives and the product(s) status, evaluating them from both business and user perspectives.
Employing UX research techniques such as user interviews, surveys, usability tests, competitive analysis, enables me to gather valuable insights.
Exploring data and understanding the user's perspective
Identifying and understanding business goals.
Performing UX Audit and collection usage data and analytics.
Understanding user behaviour, needs and pain points.
Data analysis and extraction of actionable insights.
My research methodology involves delving into user behaviours, requirements, motivations, and constraints. In the initial exploration stage, I gather comprehensive information on business objectives and the product(s) status, evaluating them from both business and user perspectives.
Employing UX research techniques such as user interviews, surveys, usability tests, competitive analysis, enables me to gather valuable insights.
Energy
72%
Extraverted
Extraverted individuals readily enjoy group activities and value social interaction. They tend to be outwardly enthusiastic and express their excitement.
Mind
92%
Intuitive
Intuitive individuals are very imaginative, open-minded, and curious. They value originality and focus on hidden meanings and distant possibilities.
Nature
51%
Feeling
Feeling individuals value emotional expression and sensitivity. They place a lot of importance on empathy, social harmony, and cooperation.
Tactics
53%
Judging
Judging individuals are decisive, thorough, and highly organised. They value clarity, predictability, and closure, preferring structure and planning to spontaneity.
Identity
57%
Turbulent
Turbulent individuals are self-conscious and sensitive to stress. They feel a sense of urgency in their emotions and tend to be success-driven, perfectionistic, and eager to improve.
Energy
72%
Extraverted
Extraverted individuals readily enjoy group activities and value social interaction. They tend to be outwardly enthusiastic and express their excitement.
Mind
92%
Intuitive
Intuitive individuals are very imaginative, open-minded, and curious. They value originality and focus on hidden meanings and distant possibilities.
Nature
51%
Feeling
Feeling individuals value emotional expression and sensitivity. They place a lot of importance on empathy, social harmony, and cooperation.
Tactics
53%
Judging
Judging individuals are decisive, thorough, and highly organised. They value clarity, predictability, and closure, preferring structure and planning to spontaneity.
Identity
57%
Turbulent
Turbulent individuals are self-conscious and sensitive to stress. They feel a sense of urgency in their emotions and tend to be success-driven, perfectionistic, and eager to improve.
Energy
72%
Extraverted
Extraverted individuals readily enjoy group activities and value social interaction. They tend to be outwardly enthusiastic and express their excitement.
Mind
92%
Intuitive
Intuitive individuals are very imaginative, open-minded, and curious. They value originality and focus on hidden meanings and distant possibilities.
Nature
51%
Feeling
Feeling individuals value emotional expression and sensitivity. They place a lot of importance on empathy, social harmony, and cooperation.
Tactics
53%
Judging
Judging individuals are decisive, thorough, and highly organised. They value clarity, predictability, and closure, preferring structure and planning to spontaneity.
Identity
57%
Turbulent
Turbulent individuals are self-conscious and sensitive to stress. They feel a sense of urgency in their emotions and tend to be success-driven, perfectionistic, and eager to improve.
Energy
72%
Extraverted
Extraverted individuals readily enjoy group activities and value social interaction. They tend to be outwardly enthusiastic and express their excitement.
Mind
92%
Intuitive
Intuitive individuals are very imaginative, open-minded, and curious. They value originality and focus on hidden meanings and distant possibilities.
Nature
51%
Feeling
Feeling individuals value emotional expression and sensitivity. They place a lot of importance on empathy, social harmony, and cooperation.
Tactics
53%
Judging
Judging individuals are decisive, thorough, and highly organised. They value clarity, predictability, and closure, preferring structure and planning to spontaneity.
Identity
57%
Turbulent
Turbulent individuals are self-conscious and sensitive to stress. They feel a sense of urgency in their emotions and tend to be success-driven, perfectionistic, and eager to improve.
Energy
72%
Extraverted
Extraverted individuals readily enjoy group activities and value social interaction. They tend to be outwardly enthusiastic and express their excitement.
Mind
92%
Intuitive
Intuitive individuals are very imaginative, open-minded, and curious. They value originality and focus on hidden meanings and distant possibilities.
Nature
51%
Feeling
Feeling individuals value emotional expression and sensitivity. They place a lot of importance on empathy, social harmony, and cooperation.
Tactics
53%
Judging
Judging individuals are decisive, thorough, and highly organised. They value clarity, predictability, and closure, preferring structure and planning to spontaneity.
Identity
57%
Turbulent
Turbulent individuals are self-conscious and sensitive to stress. They feel a sense of urgency in their emotions and tend to be success-driven, perfectionistic, and eager to improve.
Energy
72%
Extraverted
Extraverted individuals readily enjoy group activities and value social interaction. They tend to be outwardly enthusiastic and express their excitement.
Mind
92%
Intuitive
Intuitive individuals are very imaginative, open-minded, and curious. They value originality and focus on hidden meanings and distant possibilities.
Nature
51%
Feeling
Feeling individuals value emotional expression and sensitivity. They place a lot of importance on empathy, social harmony, and cooperation.
Tactics
53%
Judging
Judging individuals are decisive, thorough, and highly organised. They value clarity, predictability, and closure, preferring structure and planning to spontaneity.
Identity
57%
Turbulent
Turbulent individuals are self-conscious and sensitive to stress. They feel a sense of urgency in their emotions and tend to be success-driven, perfectionistic, and eager to improve.
Energy
72%
Extraverted
Extraverted individuals readily enjoy group activities and value social interaction. They tend to be outwardly enthusiastic and express their excitement.
Mind
92%
Intuitive
Intuitive individuals are very imaginative, open-minded, and curious. They value originality and focus on hidden meanings and distant possibilities.
Nature
51%
Feeling
Feeling individuals value emotional expression and sensitivity. They place a lot of importance on empathy, social harmony, and cooperation.
Tactics
53%
Judging
Judging individuals are decisive, thorough, and highly organised. They value clarity, predictability, and closure, preferring structure and planning to spontaneity.
Identity
57%
Turbulent
Turbulent individuals are self-conscious and sensitive to stress. They feel a sense of urgency in their emotions and tend to be success-driven, perfectionistic, and eager to improve.
Energy
72%
Extraverted
Extraverted individuals readily enjoy group activities and value social interaction. They tend to be outwardly enthusiastic and express their excitement.
Mind
92%
Intuitive
Intuitive individuals are very imaginative, open-minded, and curious. They value originality and focus on hidden meanings and distant possibilities.
Nature
51%
Feeling
Feeling individuals value emotional expression and sensitivity. They place a lot of importance on empathy, social harmony, and cooperation.
Tactics
53%
Judging
Judging individuals are decisive, thorough, and highly organised. They value clarity, predictability, and closure, preferring structure and planning to spontaneity.
Identity
57%
Turbulent
Turbulent individuals are self-conscious and sensitive to stress. They feel a sense of urgency in their emotions and tend to be success-driven, perfectionistic, and eager to improve.